Noah Fielder - FIFA 10

Fifa 10

Production

production? - who made it? Electronic Arts’ FIFA series. Released on 2 october 2009
Software?

Marketing

Target Audience - The target audience for Fifa 10 consists of primarily young adults (specifically) males who enjoy playing sports games and also have an interest in the world of football. The game itself is representative of real life, teams are made with the same players and the players are made to look like they do in reality, therefore allowing for the audience to relate the game to their real life experiences with football. The game needed little market because of the copious amounts of games beforehand, the game comes out almost in routine every year so consumers expect it to come out before it is even created, this means less spending on marketing. However, new features are highlighted by the introduction of a demo on the XBox live marketplace which contained the content which explained the new features and also gave the gamer a chance to experience the new game. Also, the game featured a different cover depending on the country it was bought, relevant to players widely known in the specific country.


Fifa know they have a loyal community of consumers and rely on that fact to make the sales which they achieve, each game builds upon the next but with usually a new feature which makes the game more appealing for the regular buyers instead of them sticking with their last Fifa game.

Distribution

Fifa was distributed primarily through hardware in shops dedicated to the sales of games and other electronics. It was also later available to download via Xbox live.

Consumption

Fifa 10 was widely bought across the whole of europe, a total of approximately 4.5 million copies were sold in the first two months post the release date, a 26 per cent increase on the same sales period in 2008.The game was recieved very positively.

Viva Pinata

Viva Pinata is life simulation game devolped by Rare for the Xbox 360. It was first released in November 2006. With a "general audiences" or "everyone" rating, the game provides bright, colorful visuals, intended to appeal to children and more casual gamers. The game received a positive reaction from game critics, despite its poor sales and pre-release advertising.

Windows also released a version of the game and this was released in November 2007. An Xbox 360 sequel was released in 2008 named Viva Pinata: Trouble In Paradise. A slightly enhanced version of the game came out on the Nintendo DS and was released in 2008.

The game supports Xbox Live but does so in a strictly non-interactive fashion in order to remain "family friendly".The game supports leaderboards and score comparisons, its primary use Xvox Live is to allow players to send presents to friends. Piñatas and other items can be packaged up and shipped off to other users.

Players can use XboxLive to download several Viva Piñata related items. These include accessory packs and an interactive video which acts as a brief tutorial for the game.Xbox Live members can also download several episodes of the television series from the Xbox Live Marketplace, These episodes are available in both standard-definition or High-Def for no charge.

The game is likened to Sims,Harvest Moon and Animal Crossing.The game tasks the player with turning a neglected plot of land into a beautiful garden. As with most sandbox games the game is open-ended, with no strict winning or losing requirements.

Assasins Creed II

Production:

Assassins Creed II was made by Ubisoft a top international developer, publisher and distributor through

Sims 2

Production-

developed Maxis was founded by Will Wright and is an American company from 1987. it was then published by Electronics Arts.

It is the sequel to the best-selling computer games the Sims.

It was first released on September the 14th in 2004 for Microsoft Windows.

Classed as a God Game because it teaches people about management.

Marketing-

The target audience of Sims 2 is young girls, as it creates a lifelike world for them to control. They can aspire and pretend that they are grown up and it shows them what real life is like.

It was advertised by using billboards and by using Sims characters to advertise throughout different websites.

Distribution-

Shipped more than 52 million copies globally.

by April 2008, over 100 million copies had been sold and by March 2008 it had been considered the best selling PC game in history.

Consumption-

it can be bought and played on the PS2, PS3, Xbox and PC.

Pokemon Diamond/Pearl.

Pokemon diamond and pearl were released for the nintendo DS in 2006. It is a rpg that follows the adventures of a trainer adventruing through the lands and captruing pokemon.

The game was developed by "Game Freak" studios and developed by nintendo., and is an example of a second party game. It is one of nintendos "flagship" titles, due to its massive popularity and exclusivity to Nintendo.

The game was a large release due to it being the first installment of the pokemon franchise on the Nintendo DS. To promote the game, Nintendo released a limited edition pokemon console featruing the new mascots. They also released a new Pokemon movie as part of the promotion, called "Rise of Darkai" to promote the game.

Due to the games massive success (in a forty six week period it sold over 3 million units) there was a growing rise in the popularity in the Pokemon brand, and in responce to this nintendo opend up a pokemon exclusive section at "Toys 'R Us".

A promotional launch event was held at the Hamleys Game stores in July to celebrate the games european release. The event allowed customers to purchase the game a day before its offcial release, and featured a preformance by the band "McFly".

The game increased the sales of the nintendo Ds console, which is an example of synergy.
To meet the demands of the new hardware, the game incorperated many "touch screen" elements, so as to add somthing new to the series, since they recived critisism to still being a 2D game. this is an example of replying to consumer demand.

The Game would traditionally be aimed at children, aged 12 amd umder, but many within the industry has commented that with the release of the new generation, the pokemon games hav attracted older gamers and women for the first time, largly due to the nostalgic aspect of the games.

Sims

Sims presentation

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Case Study: New Mario Bros. Wii

New Mario Bros. Wii, was released on the 15th of November 2009 in the U.S.A and then 5 days later in Europe. Mario Kart was already available on the Wii console but not the original Mario Bros. It is currently the 5th best selling game on the Wii!

Production

Nintendo produced and developed this game for their own console, the Wii. This new edition has and extra feature the 'Super Guide', Nintendo has indicated this and other added extras through the red case chosen instead of the traditional white. It was developed mainly for its four/multi player feature so that the 'Mario' single player experience could be enjoyed by multi players.

This is a first party game as it is developed and produced by Nintendo which is horizontally integrated. The have the game's, developer, publisher, console manufacturer and distributor all 'on board'. Marketing

The target audience for this game would most obviously be Nintendo Wii owners and specifically the younger generation aged from about 10 yrs plus.

In Europe, Nintendo did not even have it's own subsidiary to market the game, hence why the sales are the lowest here, (shown on the graph below). However Nintendo still marketed the product sufficiently in the U.S.A and Japan with Nintendo Wii bundles and novelty items etc.

America and Japan have a lot more nostalgia with the Mario series so once this particular product was heard of a lot of viral marketing took place in these countries.

Distribution

New Mario Bros. Wii mainly used the new model of distribution through being sold online through sites such as amazon and play.com.

However as the game in specific to the Nintendo Wii the old distribution model will have been used to a certain degree, stores will have wanted to sell this product and may have even sold it as a bundle with the Wii. So both will have been used here.

Consumption

The Mario series has been very popular for many years now so the appeal of this product will be high before it is even played because gamers will already like or dislike the game set up. The main appeal will really be tested through the console it is to be played on which is the Wii. This particular game will have never been played on this type of console up until now so the gamer will have experience this to see whether they like the new game play experience or not.

Some may think that the original console for this game is better where others may feel that this brings the game to a whole new level, its down to the individual when it comes to the console.


New Mario Bros. Wii is very accessible if you own a Nintendo Wii console but if you do not then it's not very accessible at all. Although, the game itself may encourage people to buy Nintendo Wii's, maybe as a bundle deal.

Personally, I believe that New Mario Bros. Wii has the potential to be enjoyed by all as it is a classic game that had just been adapted to a modern console.

To look at all of the new features of this game visit: http://www.mariobroswii.com/