Noah Fielder - FIFA 10

Fifa 10

Production

production? - who made it? Electronic Arts’ FIFA series. Released on 2 october 2009
Software?

Marketing

Target Audience - The target audience for Fifa 10 consists of primarily young adults (specifically) males who enjoy playing sports games and also have an interest in the world of football. The game itself is representative of real life, teams are made with the same players and the players are made to look like they do in reality, therefore allowing for the audience to relate the game to their real life experiences with football. The game needed little market because of the copious amounts of games beforehand, the game comes out almost in routine every year so consumers expect it to come out before it is even created, this means less spending on marketing. However, new features are highlighted by the introduction of a demo on the XBox live marketplace which contained the content which explained the new features and also gave the gamer a chance to experience the new game. Also, the game featured a different cover depending on the country it was bought, relevant to players widely known in the specific country.


Fifa know they have a loyal community of consumers and rely on that fact to make the sales which they achieve, each game builds upon the next but with usually a new feature which makes the game more appealing for the regular buyers instead of them sticking with their last Fifa game.

Distribution

Fifa was distributed primarily through hardware in shops dedicated to the sales of games and other electronics. It was also later available to download via Xbox live.

Consumption

Fifa 10 was widely bought across the whole of europe, a total of approximately 4.5 million copies were sold in the first two months post the release date, a 26 per cent increase on the same sales period in 2008.The game was recieved very positively.