The game was developed by "Game Freak" studios and developed by nintendo., and is an example of a second party game. It is one of nintendos "flagship" titles, due to its massive popularity and exclusivity to Nintendo.
The game was a large release due to it being the first installment of the pokemon franchise on the Nintendo DS. To promote the game, Nintendo released a limited edition pokemon console featruing the new mascots. They also released a new Pokemon movie as part of the promotion, called "Rise of Darkai" to promote the game.
Due to the games massive success (in a forty six week period it sold over 3 million units) there was a growing rise in the popularity in the Pokemon brand, and in responce to this nintendo opend up a pokemon exclusive section at "Toys 'R Us".
A promotional launch event was held at the Hamleys Game stores in July to celebrate the games european release. The event allowed customers to purchase the game a day before its offcial release, and featured a preformance by the band "McFly".
The game increased the sales of the nintendo Ds console, which is an example of synergy.
To meet the demands of the new hardware, the game incorperated many "touch screen" elements, so as to add somthing new to the series, since they recived critisism to still being a 2D game. this is an example of replying to consumer demand.
The Game would traditionally be aimed at children, aged 12 amd umder, but many within the industry has commented that with the release of the new generation, the pokemon games hav attracted older gamers and women for the first time, largly due to the nostalgic aspect of the games.
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